How to choose an Agent
 

Choosing a Realtor

Only a real estate professional who belongs to the National Association of Realtors may call him or herself a Realtor. A Realtor is bound by a Code of Ethics and pledged to protect and promote the interest of the seller by providing fair treatment for all parties involved in the real estate transaction. Here are some of the ways a Realtor can help you sell your home:

A Realtor is knowledgeable of the market and gives you instant exposure to the maximum number of buyers. A Realtor can assist in "pre-qualifying" prospects as to their affordable price range and housing needs. A Realtor knows current real estate values and can help you set a realistic, competitive price for your home. They are skilled professionals and they know how to market your home efficiently and effectively. A Realtor can figure the net proceeds from your sale, taking into account your outstanding loan balance, closing costs and possible creative owner financing. A Realtor can tap into a large market of potential buyers through referrals and professional marketing techniques. A Realtor can free you from the problems associated with showing your home, handling phone inquiries, appointments, showings and negotiations of the contract. Your home will only be shown to serious, qualified buyers. A Realtor maintains objectivity in presenting offers and counter-offers. A Realtor is a professional and may be able to get the job done in less time than you.

The information provided about what a Realtor can do for you was not designed to scare you into listing your home. Really! It is simply pointing out that when you use an agent, a good agent, you DO get something valuable for the money you pay them in the form of a sales commission.

Sometimes, choosing a Realtor can be confusing, get referrals from friends and associates, visit local real estate offices and open houses. Look for the SOLD signs around and find out who is best suited for the job. Once you have your list, interview them and select the best qualified person for the job.

The following are some issues you may want to consider during your interview:

1. Realtor's Name and Affiliated Real Estate Company.

2. Experience level, full time or part time, experience in your local area.

3. Number of sales completed locally for past 12-18 months.

4. Examine and compare the marketing plan presented for selling your home.

5. Compare the listing prices suggested and find out how they arrived at it.

6. Compare the commission rate of each Realtor and what they will do for it.

7. Compare the length of the required listing agreement periods.

8. Does the Realtor appear to be concerned with your specific listing?

9. Does this person seem like the kind of person you could work with?

10. Check out the referrals carefully and make sure they are valid.

 

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8801 S. Sepulveda Blvd. Suite E • Los Angeles, CA 90045
Cell 562-889-4981 • Direct 310-337-SOLD
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